Beta Retail Member Logo

BETA was formed in 1979 and has grown to be recognised and accepted as the official representative body for the equestrian manufacturing, wholesale and retail trade by Government and leading riding organisations.

They currently have over 800 member companies, covering a wide range of businesses including not only retailers, wholesalers and manufacturers, but also agents, dealers and many service based businesses. All our members are involved in some way with equestrianism.

BETA are committed to the promotion of BETA members to the riding public, to on-going market research to inform both our members and the wider equestrian industry on the state of the market and horse riding as a leisure activity.In order to join BETA and display the logo, a retailer must prove that it is a professionally run business of benefit to the industry with an understanding of the best practice guidelines set by the association for members. This means that you can be reassured of a good standard of service.  BETA also provides vocational and safety training for retailers.

They also represent the trade on a number of bodies including:

  • European Body Protector Committee
  • British Equestrian Federation
  • British Horse Industry Confederation
  • Horse & Pony Taxation Committee
  • BHS All Party Parliamentary Group for the Horse
  • BSI Standards Committee for hats and body protectors
  • AMTRA (Animal Medicines Training Regulatory Committee)

British Horse Society

british-horse-societyThe British Horse Society is the UK’s largest and most influential equestrian charity. They protect and promote the interests of all horses and those who care about them, including the 3.5 million people in the UK who ride or who drive a horse-drawn carriage. They’re dedicated to improving the lives of horses across the UK. There welfare work, approvals system and campaigns are there for every equine, in every situation. From enthusiasts to riders and professionals, the BHS can help everyone get the most out of their relationship with horses. They offer world-class qualifications and an approvals system awarding quality instruction and care, a strong voice in access, safety and welfare issues, and support and guidance in all areas.

Countryside Alliance

The Countryside Alliance’s purpose is to campaign for the countryside, country sports and the rural way of life.
Through its campaigning, lobbying, publicity and education activities the Alliance seeks to influence legislation and public policymaking so as to help ensure the sustainability of rural community life — for the benefit of everyone who believes that a real countryside is worth saving.countryside-all
The Alliance is a membership organisation, soon to have incorporated company status, with over 100,000 full ordinary members plus some 250,000 associate members through affiliated clubs and societies.

The organisation is politically non-aligned and has devolved operations in all four parts of the UK. Our countryside needs policy, not party politics. It is up to the Governments of the day to provide constructive, coherent policy, which helps rather than harms rural families. This can only happen if politicians consult rural communities, gain their consent for proposed policy and legislation, and wherever possible empower them to help find and implement their own solutions. The Alliance aims to help ensure this happens.



The FSB is non-profit making and non-party political and stands for The Federation of Small Businesses in the UK. They are the largest campaigning pressure group promoting and protecting the interests of the self-employed and owners of small firms. Formed in 1974, it now has 200,000 members across 33 regions and 194 branches.

There lobbying arm – led by the Westminster Press and Parliamentary office – applies pressure on MPs, Government and Whitehall and puts the FSB viewpoint over to the media. The FSB also has Press and Parliamentary Offices in Glasgow, Cardiff and Belfast to lobby the devolved assemblies. Development Managers work alongside members in our regions to further FSB influence at a regional level.

The FSB Vision
A community that recognises, values and adequately rewards the endeavours of those who are self employed and small business owners within the UK

The FSB Mission Statement
To be and remain the largest and most effective organisation promoting and protecting the interests of the self employed and small business owners within the UK.

Wintec & Bates Partnership

bates logojpgWintec & Bates will only distribute there ever popular saddles through saddleries that meet specific requirements in the duty of care to both horse and rider. The selected retailers offer the saddles alongside the excellent aftercare & support of Bates themselves.

Bridleways Equestrian Partnership

Bridleway-logoBridleway Equestrian was created by a group of independent retailers from across the country in order to develop an exclusive range of quality equestrian goods.
The collection focuses on key items, but will expand to become a complete range of equipment and clothing for horse and rider. The independent retailer is the lifeblood of the consumer equestrian market, more often than not family owned, able to offer free expert advice and a wide choice of product.

Bridleway products are only available from independent retailers as these people have something special! and that’s knowledge.
Knowledge of the market, the product and the customer and this is something that the Bridleway retail partners feel will be key to the brand’s success.